By leveraging innovation...
...these companies have become global leaders in their businesses:
Innovation as a major lever
of value creation
Created in 1998 – The number one web based search engine for 1 out of 2 internet users today
Innovations :
- Search engine (pageranking)
- Marketing & sales business model (adwords)
- User-friendly design and ergonomics
Sustained by at least 3 major innovation per year.
Created Value (2008) :
- Market cap : 174bn € (more than IBM for example)
- Revenues : 16bn €
- Net Income : 4bn €
- Employees : 16,000
eBay
Innovation as a major lever
of value creation
Created in 1995 – The market place for a diamond ring and a car sale every 2 minutes worldwide every day
Innovations :
E-commerce platform based on a sales and marketing model,
relying on:
- trust (track record of sellers)
- auctions
Sustained by at least 3 major innovation per year.
Value created (2008) :
- Market cap : 41bn €
- Revenues : 7bn €
- Net Income : 0,438bn €
- Employees : 15,000
Apple
Innovation as a strategic priority
Created in 1976 - 30 years of value creating disruptive innovations in the IT industry, led by Steve Jobs
Recent innovations :
- Ipod : launched in 2001, 100m units sold in 5 years, 75% market-share in online-music sales 7 types of innovation grouped into 3 categories:
- Technology and Design,
- Business Model based on partnership with music publishers
- Purchase of single songs, users can chose and do not have to buy the whole album
- Iphone : launched in 2007, 4m units sold by beginning of 2008, 6,5% market share in mobile phones
- Itunes : launched in 2005, 3 years later it has 50m clients and is the leading online music store in the USA and worldwide.
Nokia
Innovation as a strategic priority
Born from a merger in 1966 - today, Nokia is the globally leading manufacturer of mobile phones worldwide
Innovation so as to sustain competitive position and last:
- Originally coming from the wood industry, Nokia has evolved first into a cable company and later into a telecommunications company
- In 1992, Jorma Ollila focused the group’s core business on mobile communication and transformed Nokia into one of the world’s most innovative companies.
WalMart
Innovation as the
key success factor
for a sustainable business
Created in 1962 – Today, 20m people enter WalMart stores on a daily basis
In 2005, CEO Leo Scott made innovation a lever for mastering the challenges of sustainable development.
Concrètement :
-
340m USD invested in a new fleet of vehicles which are consuming less energy but also have a superior performance.
- 4 experimental supermarkets which rely exclusively on renewable energy (pv solar and wind energy)
Résultats :
Réduction des gaz à effet de serre de 20%
